AI without the BUZZ - Let's discuss hot topics in a safe space (Dutcham event)

Dutcham event!

AI is the buzz word of our times: companies are under pressure to understand it, comply with it and make the most of it to achieve outstanding business performance.

We invite mid- and top managers for an interactive morning session to

• Explore what AI search means for their organisation's visibility, reputation and growth
• Understand why 70-80% of AI projects never make it from that demo to real production use
• Learn how, as a leader, to address AI anxiety, denial, and FOMO and what is actually worth worrying about.

The small group size gives attendees the opportunity for quality networking and creating a safe space to dare to ask the questions they never did before. 

AI is fundamentally changing how business leaders search, evaluate and choose suppliers, business partners or employees. Join us for an executive morning session that separates hype from reality and explores what AI search means for your organisation's visibility, reputation and growth. Gain practical insights and a clear roadmap to prepare your business for the next era of digital discovery.
This positions the event at the executive level and appeals to CEOs, business owners, or marketing executives who care about growth and competitiveness rather than the technical details of AI.

Every AI demo looks brilliant. Clean data, a friendly use case, a well-rehearsed prompt and a room full of executives ready to sign off. Yet 70-80% of AI projects never make it from that demo to real production use, and the reasons are rarely technical. In this 20-minute session, we go behind the pitch and look at what actually breaks between the boardroom and the factory floor: drawing on real (anonymized) stories from healthcare, energy, and maritime, industries where a wrong answer is not an inconvenience but a liability.

What we will talk about: 
* The demo trap: why every AI solution looks flawless in a pitch, and what that polish is hiding.
* The real reasons projects stall between demo and production: data nobody cleaned, systems nobody integrated, edge cases nobody planned for, and responsibility nobody wanted to own.
* What never makes it into the demo: compliance, accountability, and the unglamorous work that decides whether AI ships, told through real stories from industries that can't afford to be wrong.
* The 4–5 questions every executive should ask before greenlighting an AI project, so the next demo you approve is one that survives contact with reality.

While many organizations are investing in AI tools, the real challenge often lies in helping colleagues overcome uncertainty, resistance, and anxiety. In this interactive 20-minute workshop, we will separate myths from reality and explore practical ways leaders and teams can build confidence and use AI in a way that supports both performance and wellbeing.

Together, we'll explore:
* Why AI creates anxiety, denial, and FOMO and what is actually worth worrying about.
* How to recognize four common archetypes in AI usage and what they mean for individuals and teams.
* Leadership tools for reducing fear and encouraging healthy AI adoption.

Date and time: 9 October 2026, 09:00 - 11:00 (registration from 8:30)
Venue: ALLWIN 1111 Budapest, Zenta utca 1. 
Language of the presentations: English

Participation is subject to prior registration on a first come, first served basis.
Participation fee: HUF 20,000 (incl. VAT)
DUTCHAM members enjoy a 20% discount: HUF 16,000 (incl. VAT)